> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vivacityai.com.au/llms.txt
> Use this file to discover all available pages before exploring further.

# Writing good questions

> Get sharper answers from Ask Vivacity with a few simple patterns.

You don't need special syntax - just plain English. But a little specificity goes a long way.

## The pattern

A great question usually has three parts: a **metric**, a **time period**, and a **decision** you're trying to make.

<CardGroup cols={2}>
  <Card title="Vague" icon="circle-question">
    *"How's business?"*
  </Card>

  <Card title="Sharp" icon="circle-check">
    *"Did repeat-customer revenue grow last month, and should I push the loyalty offer again?"*
  </Card>
</CardGroup>

## Tips

* **Name the time frame.** "This week," "last 30 days," "versus last quarter."
* **Name the metric.** Revenue, orders, AOV, leads, ROAS, overdue invoices.
* **Say what you'll decide.** "…so I know whether to increase the budget" focuses the answer.
* **Ask for the why.** "What's driving the drop?" gets you cause, not just a number.
* **Ask follow-ups.** Treat it as a conversation - narrow down from the briefing.

## Good examples

* *"Which ad campaigns lost money in the last 14 days?"*
* *"Who are my top 10 customers by revenue this year, and which haven't ordered in 60 days?"*
* *"What changed in website conversions last week, and is it the traffic or the checkout?"*
* *"Which overdue invoices are biggest, and can you draft polite reminders?"*

<Warning>
  If Vivacity can't answer, it's usually because the source isn't connected or the data is too thin. It will tell you what's missing - head to [Connectors](/connectors/introduction) to fill the gap.
</Warning>

<Card title="Turn the answer into action" icon="circle-check" href="/features/recommendations-and-approvals">
  Ask Vivacity to draft the next step, then approve it.
</Card>