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You don’t need special syntax - just plain English. But a little specificity goes a long way.

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The pattern

A great question usually has three parts: a metric, a time period, and a decision you’re trying to make.

Vague

“How’s business?”

Sharp

“Did repeat-customer revenue grow last month, and should I push the loyalty offer again?”

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Tips

  • Name the time frame. “This week,” “last 30 days,” “versus last quarter.”
  • Name the metric. Revenue, orders, AOV, leads, ROAS, overdue invoices.
  • Say what you’ll decide. “…so I know whether to increase the budget” focuses the answer.
  • Ask for the why. “What’s driving the drop?” gets you cause, not just a number.
  • Ask follow-ups. Treat it as a conversation - narrow down from the briefing.

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Good examples

  • “Which ad campaigns lost money in the last 14 days?”
  • “Who are my top 10 customers by revenue this year, and which haven’t ordered in 60 days?”
  • “What changed in website conversions last week, and is it the traffic or the checkout?”
  • “Which overdue invoices are biggest, and can you draft polite reminders?”
If Vivacity can’t answer, it’s usually because the source isn’t connected or the data is too thin. It will tell you what’s missing - head to Connectors to fill the gap.

Turn the answer into action

Ask Vivacity to draft the next step, then approve it.